Head of Marketing - Straco Recruitment - January 2017 - July 2020
Having worked within the marketing department across a range of campaigns including the company's landmark 20th birthday celebrations, new logo, launch of the company's new website and a successful showing at Retail Design Expo. My images and videos were used across multiple platforms to promote our services and give an insight into our work culture. I progressed through the company from Digital Marketing Executive to Marketing Lead and then as the Head of Marketing. I also had the honour of being named employee of the year 2018 - 2019.
Writing good quality copy as well as capturing and managing photography, 360 degree images and video content
Optimising web content and tracking and producing reports using tools such as Google analytics.
Running multiple social media accounts using tools such as Buffer, Hootsuite and tweetdeck
Held staff social media training, running through what is needed from them and the expected behaviour
Website management using Wordpress CMS to moderate comments, upload blogs and images and general maintenance of the site and its appearance
Ability to manage a team of four direct reports and ensure their workload was manageable and to the high standards we required, guiding them when needed
Introduced a range of regular posts like ‘tweets of the week’ to engage with clients directly and repackaged these for Linkedin
Create marketing emails to candidates and clients promoting our services and latest vacancies and top candidates
Creating content from images and video that I have produced and repurposing content from other sources such as mobile phone images
Create a weekly, monthly, quarterly, and yearly report to show statistics on our website and social media accounts using google analytics and respective platforms analytics
Scheduling social posts up to a month in advance using Buffer, I also have experience of using Hootsuite from my previous role as a press photographer
June 2005 - June 2016
Working for the Lincolnshire Echo I took responsibility for all aspects of photography, diary management, archiving and planning of special events. Having started out as a Junior Photographer I worked my way through the NCTJ and NCE course exams to achieve this.
August 2000 - Sept 2004
Part of the Customer Options Team for BT. Main role in the team was customer retention and promoting the positive aspects of the brand against rival telecommunication companies.
STOCK ROOM CONTROL
October 1999 - August 2000
Stock control for Gray & Adams. Main duties included liaising with the shop floor and maintaining stock levels. Acquiring items and cutting them to the correct size and taking deliveries from the lorries using a forklift truck.
Freelance project supplying images to a local cabinet maker who built bespoke kitchens.
My son Noah, no greater feeling than helping him grow, learn and achieve.
I've hired John in as a freelance on many occasions, to help me during busy periods. I use him because I know the job will always get done to the highest standard and I know my company's good name is in safe hands. He works very well in a group and is a popular team member but is equally capable of problem solving and pro-actively working on his own.
Director of Stuart Wilde Photography Ltd
John's firm grasp of social media concepts as an early adaptor inspired his colleagues and by embracing and introducing the latest trends, he was able to boost brand loyalty, audience engagement and targeted traffic across the group’s websites
Alex Colman, Digital Publisher
John was a vital member of the newsroom. Some of the images he has captured are among the best I've seen in my time in the industry. Whether it was breaking news, features, sport, or court snatches, John always produced high quality and interesting images. He's quick, he's smart, and he doesn't let you down.
Robert Rowlands, News Editor, Lincolnshire Media
2013 - Highly Commended in the Sports Photographer of the Year Category at the Midlands Media Awards
2012 - Finalist in the Society of Editors, Regional Press Awards in the Regional Photographer of the Year Category
2006 - Finalist in the Press Gazette Student Photographer of the Year Category