Marketing Manager - Noble Group - July 2020 - January 2021

I headed up the marketing for Noble Living (Estate Agency), Noble Design and Build (Property Developer) and Noble City Living (Property Management). This was a new position within the company as they looked to expand their portfolio of companies. My initial role was to assess the company’s current performance, highlight any issues, solve any problems and then implement a social media strategy.

Key Tasks

Liaising with management to implement change across the company
Build a successful social media model in Noble Living - Doncaster which will be rolled out and implemented in our other branches
Improve the websites look, usability and aesthetic appearance by liaising with the web developer
Implemented a style guide for colours used and text styles for posts and literature
Create social media posts about properties we have for sale or rent and the services we offer, to improve brand awareness and assist with sales
Using a designer to create graphics for a range of literature and vinyl car graphics
Using Facebook both organically and paid adverts to promote the company through social media
Create imagery, videos and animations to promote the company, using things like testimonials to highlight our customer service levels
Implement Google business listings at all branches to improve discoverability and help SEO, pushing reviews towards those listings to build trust
Rebrand agents who have been purchased and bring them under the Noble Living brand. This includes external branding, social media and any external brochures, letters and literature
Using Adobe Photoshop and Canva to create eye-catching artwork and videos
Using the company’s CRM system (Alto) to input customer details, property images and arrange property viewings
Use Wordpress CMS to make changes and improvements to the company’s website
Optimise and improve our Rightmove profile to increase views and liaise with our account manager to implement positive change
Whilst in this role I have also sold over £1.2million worth of property

PREVIOUS ROLE

Head of Marketing - Straco Recruitment - January 2017 - July 2020

Having worked within the marketing department across a range of campaigns including the company's landmark 20th birthday celebrations, new logo, launch of the company's new website and a successful showing at Retail Design Expo. My images and videos were used across multiple platforms to promote our services and give an insight into our work culture. I progressed through the company from Digital Marketing Executive to Marketing Lead and then as the Head of Marketing. I also had the honour of being named employee of the year 2018 - 2019.

SKILLS

Writing good quality copy as well as capturing and managing photography, 360 degree images and video content

Optimising web content and tracking and producing reports using tools such as Google analytics.

Running multiple social media accounts using tools such as Buffer, Hootsuite and tweetdeck

Held staff social media training, running through what is needed from them and the expected behaviour

Website management using Wordpress CMS to moderate comments, upload blogs and images and general maintenance of the site and its appearance

Ability to manage a team of four direct reports and ensure their workload was manageable and to the high standards we required, guiding them when needed

Introduced a range of regular posts like ‘tweets of the week’ to engage with clients directly and repackaged these for Linkedin

Create marketing emails to candidates and clients promoting our services and latest vacancies and top candidates

Creating content from images and video that I have produced and repurposing content from other sources such as mobile phone images

Create a weekly, monthly, quarterly, and yearly report to show statistics on our website and social media accounts using google analytics and respective platforms analytics

Scheduling social posts up to a month in advance using Buffer, I also have experience of using Hootsuite from my previous role as a press photographer

Contact Me

PROFESSIONAL HISTORY

My Roles & Responsibilities

The following is a list of my experiences as a professional in my field. Here you will find a showcase of each of these roles. They were all unique and contributed to both my personal and professional development. If you’d like references or additional information for any of these roles, please get in touch.

SENIOR PHOTOGRAPHER

June 2005 - June 2016

Working for the Lincolnshire Echo I took responsibility for all aspects of photography, diary management, archiving and planning of special events. Having started out as a Junior Photographer I worked my way through the NCTJ and NCE course exams to achieve this.

CUSTOMER RETAINMENT

August 2000 - Sept 2004

Part of the Customer Options Team for BT. Main role in the team was customer retention and promoting the positive aspects of the brand against rival telecommunication companies.

STOCK ROOM CONTROL

October 1999 - August 2000

Stock control for Gray & Adams. Main duties included liaising with the shop floor and maintaining stock levels. Acquiring items and cutting them to the correct size and taking deliveries from the lorries using a forklift truck.

PROJECT SHOWCASE

FABRIMANUS

April 2004

Freelance project supplying images to a local cabinet maker who built bespoke kitchens.

LIFETIME PROJECT

2008- ongoing

My son Noah, no greater feeling than helping him grow, learn and achieve.

REFERENCES

I've hired John in as a freelance on many occasions, to help me during busy periods. I use him because I know the job will always get done to the highest standard and I know my company's good name is in safe hands. He works very well in a group and is a popular team member but is equally capable of problem solving and pro-actively working on his own.

Director of Stuart Wilde Photography Ltd

John's firm grasp of social media concepts as an early adaptor inspired his colleagues and by embracing and introducing the latest trends, he was able to boost brand loyalty, audience engagement and targeted traffic across the group’s websites

Alex Colman, Digital Publisher

John was a vital member of the newsroom. Some of the images he has captured are among the best I've seen in my time in the industry. Whether it was breaking news, features, sport, or court snatches, John always produced high quality and interesting images. He's quick, he's smart, and he doesn't let you down.

Robert Rowlands, News Editor, Lincolnshire Media

QUALIFICATIONS

Digital Marketer Level 3 - Institute for Apprenticeships & Technical Education.
Level 3 Certificate in Marketing Principles - BCS, The Chartered Institute for IT
Advanced Google Analytics - Google
HND - Photography at Church View Art College - Doncaster.
Video for Photographers Course - Press Association – Howden.
Advanced Video – Press Association - Howden.
NCE - Senior Photographers qualification - Norton Sheffield (Practical exam involving specific photographic requirements including page design and the capturing of an action shot).
NCTJ - Junior Photographers qualification - Norton College Sheffield (Exam included tests on photographic law, photographic knowledge and caption writing).

WORK EXAMPLES

NOMINATIONS

2013 - Highly Commended in the Sports Photographer of the Year Category at the Midlands Media Awards
2012 - Finalist in the Society of Editors, Regional Press Awards in the Regional Photographer of the Year Category
2006 - Finalist in the Press Gazette Student Photographer of the Year Category