CURRENT ROLE
Head of Marketing - Straco Recruitment
Having worked within the marketing department across a range of campaigns including the company's landmark 20th birthday celebrations, new logo, launch of the company's new website and a successful showing at Retail Design Expo, my images and videos were used across multiple platforms to promote our attendance and our stand design, whilst reaching out to other exhibitors through platforms like Linkedin, Instagram, Twitter and Facebook. I have progressed through the company from Digital Marketing Executive to Marketing Lead and now to the position I'm currently in as the Head of Marketing.
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Key Tasks
Daily social media posts of the days top jobs as and when they come onto the system across LinkedIn, Twitter and Facebook job boards.
Spend at least one hour a day on each recruitment desk liaising with their clients on twitter, liking posts, responding to tweets and tagging them in posts to increase our presence with those company's.
Website management using Wordpress CSM to moderate comments, upload blogs and images and general maintenance of the site and its appearance.
Using eploy (our internal management system) to write job specifications for a range of clients within the retail design markets including JD Sports, Itab and Harlequin.
Using eploy to send out marketing emails to candidates and clients promoting our services and latest vacancies
creating content from images and video that i have produced and repurposing content from other sources such as mobile phone images.
Liaising with recruiters throughout the week to promote any immediate vacancies and produce content using Adobe Photoshop, Affinity Photo and apps such as Typorama and PicMonkey to create artwork which is used to advertise roles.
Create a weekly, monthly, quartely, and yearly report to show statistics on our website and social media accounts using google analytics and respective platforms analytics.
Scheduling social posts up to a month in advance using Buffer, I also have experience of using Hootsuite from my previous role as a press photographer.
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PREVIOUS ROLE
Senior Photographer - Trinity Mirror
Having worked at Lincolnshire Media, for the commercial team, events organisation and also across the Journal magazine, Lincolnshire Echo newspaper and online titles, the developing role of photographers has enabled me to develop a wide range of digital communication skills.
SKILLS
Writing compelling but SEO friendly captions as well as capturing and managing photography, 360 degree images and video content specifically for the internet as well as tailoring for magazine and newspaper titles and for commercial briefs.
Optimising web content and tracking and producing reports using tools such as Google analytics.
Running multiple social media accounts using tools such as Buffer, Hootsuite and tweetdeck, helping with staff social media training.
Using CoveritLive to provide live event coverage integrated with social media and user generated content.
Managing budgets for photography equipment and projects as well as coordinating diary events.
Ability to work with people of all ages and backgrounds thanks to the variety of local news coverage.
Working to extremely tight deadlines and under the intense pressure of the newsroom.
PROFESSIONAL HISTORY
My Roles & Responsibilities
JUNIOR PHOTOGRAPHER
Sept 2004 - June 2005
Working for the Doncaster Free Press I was based at a satellite office and took responsibility for all aspects of photography, diary management, archiving and planning of the 'First Class' supplement which meant liaising with local schools.
CUSTOMER RETAINMENT
August 2000 - Sept 2004
Part of the Customer Options Team for BT. Main role in the team was customer retention and promoting the positive aspects of the brand against rival telecommunication companies.
STOCK ROOM CONTROL
October 1999 - August 2000
Stock control for Gray & Adams. Main duties included liaising with the shop floor and maintaining stock levels. Acquiring items and cutting them to the correct size and taking deliveries from the lorries using a forklift truck.
PROJECT SHOWCASE
FABRIMANUS
April 2004
College project supplying images to a local cabinet maker who built bespoke kitchens.
LIFETIME PROJECT
2008- ongoing
My son Noah
REFERENCES
I've hired John in as a freelance on many occasions, to help me during busy periods. I use him because I know the job will always get done to the highest standard and I know my company's good name is in safe hands. He works very well in a group and is a popular team member but is equally capable of problem solving and pro-actively working on his own.
Director of Stuart Wilde Photography Ltd
John's firm grasp of social media concepts as an early adaptor inspired his colleagues and by embracing and introducing the latest trends, he was able to boost brand loyalty, audience engagement and targeted traffic across the group’s websites
Alex Colman, Digital Publisher
John was a vital member of the newsroom. Some of the images he has captured are among the best I've seen in my time in the industry. Whether it was breaking news, features, sport, or court snatches, John always produced high quality and interesting images. He's quick, he's smart, and he doesn't let you down.
Robert Rowlands, News Editor, Lincolnshire Media
QUALIFICATIONS
HND - Photography at Church View Art College - Doncaster.
Video for Photographers Course - Press Association – Howden.
Advanced Video – Press Association - Howden.
NCE - Senior Photographers qualification - Norton Sheffield (Practical exam involving specific photographic requirements including page design and the capturing of an action shot).
NCTJ - Junior Photographers qualification - Norton College Sheffield (Exam included tests on photographic law, photographic knowledge and caption writing).
NOMINATIONS
2013 - Highly Commended in the Sports Photographer of the Year Category at the Midlands Media Awards
2012 - Finalist in the Society of Editors, Regional Press Awards in the Regional Photographer of the Year Category
2006 - Finalist in the Press Gazette Student Photographer of the Year Category
